Northwind Growth Campaign

A cross-channel campaign concept coordinating Meta ads, Google Search, social content and landing pages around one message.

Concept visual — Paid & Organic Campaign Concept

Project Overview

Northwind shows how paid media, organic content and landing experiences can be planned as one system instead of separate activities.

Business Challenge

The problem worth solving

Fragmented channels produce fragmented results. The concept needed one message architecture with channel-specific executions and clear measurement.

Proposed Solution

Our approach to the concept

A campaign platform idea rolled out across Meta and Google Search with dedicated creative, a focused landing experience, conversion tracking where supported and unified reporting.

Key Features

What the concept includes

Campaign strategy and message architecture
Meta (Facebook & Instagram) ad creative system
Google Search campaign structure and keywords
Campaign landing page design
Tracking setup and performance reporting

Design Approach

How it looks and feels

One visual idea, many formats: modular creative that stays recognisable across feeds, stories, search and landing pages.

Technology

Technologies used in the concept

Meta AdsGoogle AdsLanding page buildAnalytics & conversion tracking

About this project

This is a concept project created as an independent design and engineering demonstration. It is not a real client engagement, and no results, metrics, testimonials or outcomes are claimed. Results sections are intentionally omitted from concept work.

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