Meta Ads & Google Ads
Turn Advertising Into a Smarter Growth Strategy.
Structured campaigns, disciplined targeting and creative that earns the click — advertising managed as a strategy, not a leap of faith.
- Written scope & proposal
- Design & build under one roof
- Agreed launch support
Overview
Paid advertising works when every element is intentional: the audience, the message, the landing experience and the measurement. Pixel Pilot plans and manages Meta and Google campaigns with that discipline — and reports on them honestly.
Campaigns built backwards from the goal
We start with what a valuable outcome looks like for your business, then design the campaign structure to pursue it: the right campaign types, keyword and audience strategy, creative direction and landing experience — all aligned before a campaign goes live.
Optimised within the agreed scope
Once live, campaigns are monitored and refined — audiences, creative, keywords and budgets adjusted based on what the data shows. Reporting stays clear and comparable, so you always understand where investment went and what it produced within the agreed scope.
What's Included
Capabilities built into Meta Ads & Google Ads.
Meta Campaign Setup & Management
End-to-end Facebook and Instagram campaign structure, launch and oversight.
Facebook & Instagram Advertising
Feed, story and reel placements designed for each surface.
Google Search Ads
Intent-led search campaigns targeting people actively looking for your services.
Keyword Targeting
Structured keyword research, match strategies and negative keyword hygiene.
Campaign Planning
Objectives, campaign architecture and flight plans aligned to your goals.
Creative Direction
Ad concepts, copy and design direction built to earn attention.
Audience Strategy
Layered targeting, exclusions and remarketing audiences where appropriate.
Conversion Tracking
Measurement configured where platforms and sites support it.
Performance Reporting
Regular reports on spend efficiency, engagement and conversions.
Ongoing Optimisation
Continuous refinement within the scope agreed in your proposal.
Why It Matters
Outcomes you can actually feel.
- Qualified attention from audiences already interested in what you offer.
- Creative and messaging tested against real response, not assumptions.
- Clear campaign structure that makes performance easy to understand.
- Faster learning cycles as data guides the next optimisation.
- Advertising treated as a measurable growth system, not sporadic posts.
Deliverables
Exactly what you receive.
- 01Campaign strategy and structure document
- 02Account and campaign setup across agreed platforms
- 03Creative assets and copy for agreed ad formats
- 04Tracking and conversion setup where supported
- 05Launch, monitoring and optimisation within agreed scope
- 06Performance reporting at agreed intervals
How It Works
From first call to confident launch.
- 01
Goal & Audit
We define valuable outcomes and review any existing accounts and history.
- 02
Strategy & Structure
Campaign architecture, targeting and creative direction are planned.
- 03
Build & Launch
Campaigns, audiences, tracking and creative are assembled and go live.
- 04
Optimise
Ongoing refinement of audiences, keywords, creative and allocation.
- 05
Report & Plan
Transparent reporting feeds the next cycle of decisions.
Advertising spend (amounts paid to the platforms) is separate from our service fees unless explicitly included in a proposal. Pixel Pilot does not guarantee leads, sales or advertising returns; performance depends on market, offer, budget and platform conditions.
Start Here
Plan My Ad Campaign.
Tell us about your project and we'll come back with the right approach — deliverables, timeline and a custom proposal.