Project Overview
Lumen demonstrates how website enquiries can move from first message to qualified lead automatically — with clear human handover at every important moment.
AI Enquiry Automation Concept
An AI-assisted enquiry workflow concept: instant responses, structured qualification, CRM capture and staff notifications.
Project Overview
Lumen demonstrates how website enquiries can move from first message to qualified lead automatically — with clear human handover at every important moment.
Business Challenge
Enquiries arriving after hours often go cold. Manual qualification also means repetitive questions before a serious conversation can begin.
Proposed Solution
An AI assistant answers common questions, asks agreed qualifying questions, writes structured records into the CRM and notifies the right team member — escalating to humans whenever intent is high.
Key Features
Design Approach
Conversation design first: tone, guardrails and escalation reviewed with the business before a single automation goes live.
Technology
This is a concept project created as an independent design and engineering demonstration. It is not a real client engagement, and no results, metrics, testimonials or outcomes are claimed. Results sections are intentionally omitted from concept work.
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